TAKE PICTURES WITH A CLICK ONLINE
- Launch of Kodak MAX film advertising campaign

January 31, 2000 , Simultaneously across India:

Kodak India Limited today announced the launch of its latest advertising campaign for Kodak MAX film, launched earlier last year. The campaign based on the action movie "Vertical Limit" will be launched today. The movie is due for release on February 16, 2001. Alongwith the release of the advertising campaign Kodak will run exciting interactive promotions with popular websites such as masti.com and C2W.com.

The contests have been designed to enhance consumer involvement. A visit to the websites, will result in the consumers being able to take pictures at the click of the mouse. Prizes will be given based on the ability to use the correct film for the situations provided from the movie, Vertical Limit. The objective is to communicate the versatility of MAX and provide consumers an interactive web experience. Kodak MAX is maximum versatility film which gives consumers great pictures in all picture taking conditions - sunlight, low light, action and still. MAX makes consumer photography easier and hassle free.

Customers across India stand to win Kodak cameras, MAX film rolls, outdoor adventure travel tours and tickets to the screening of Vertical Limit.

"Kodak has launched this new advertising campaign scheduled to run worldwide and initiated ground promotions, branding and customer interaction at movie theaters, which will screen Vertical Limit. This initiative was taken based on the response received from consumers, post the launch of the MAX film. The product is extremely successful and was awarded the Best Film of the year by Asian Photography," said Rajesh Singh Senior Vice President, Consumer Imaging, Kodak India Limited. "The consumer trusts Kodak with his memories. Kodak invests heavily in its brand through its quality products and services and consumer communication. This campaign, combined with the film promotion is a part of this effort." he added.

Kodak India Ltd., a part of the Eastman Kodak Company, is India's leading imaging company. Kodak India Ltd., offers a wide range of imaging products and services which include films, cameras, photographic paper and chemicals, photoprocessing and photoretailing. Kodak India Ltd., has established itself in several areas of imaging like Consumer Imaging, Entertainment Imaging, Health imaging, Digital Imaging and Document Imaging Solutions.

For further information, please contact:

For media information please contact: Ogilvy Public Relations Worldwide:

BACK...