Kodak Professional - Introduction

Kodak "Picture Perfect" Program

Kodak Picture Perfect Program is a program designed to identify select number of high-end Professional studios and offer them a unique identity which will benchmark quality for studio photography, especially portraiture photography.

It will introduce unique concepts of marketing and promotions in studio segments, thereby enabling them to differentiate from run of the mill studios whose business is primarily restricted to passport photography or other non-photographic business.

"Picture Perfect Studio" is an independently owned studio committed to and capable of offering professional "portrait" services and which operates under a Kodak Professional Portrait program named " Professional Portrait Services".

ProCenter

As a professional photographer your needs are very distinct and discerning. You need to know the finer details of products before making your selection.

Kodak has tried to address these discerning needs of the professional through its World Wide Professional Products Center Network called the "ProCenter". Kodak India is now proud to announce that as part of its constant commitment to bring the world closer to the Indian professional photographer, it is opening ProCenters across the country.

The ProCenter will stock the entire range of Kodak Professional Products from both its photographic and digital imaging range in the recommended conditions. It will have trained personnel at hand to provide substantial information on technical aspects of all Kodak Professional Products.

Every ProCenter will have a mini library where the latest photography periodicals and a selection of books will be displayed for customer's use and over a period of time every ProCenter will provide access to the Internet.

Every ProCenter will stock all professional colour negative films, colour reversal films (transparency/ slide film) of all formats, colour negative paper of all sizes and technical information on the same.

ProLab

If you've ever had problems getting high quality enlargements, here's good news. Kodak will soon be supporting a nationwide chain of labs which specialize in world-class enlargements The Kodak ProLab Process Monitoring Service is a programme designed to help professional labs improve and maintain the consistency of process RA in their processing equipment, and to obtain quality enlargements consistently.

Kodak further monitors the participating labs, with a view to achieving professional standards of the process. Our participating laboratories share our commitment to quality and substantial investments are made by them to consistently upgrade their processing facility.

Q-Lab

As a professional photographer your reputation rests on the end results the final image. All your creativity is only as good as its realisation and your laboratory has a vital role to play in this process.

The Kodak Q-Lab Process Monitoring Service provides this and offers to the photographer unrivalled benefits. Primarily, it offers exacting standards, which are standardised and implemented worldwide for processing of E-6 or slide films/ transparencies. Kodak further monitors the participating labs, achieving higher professional standards of processing tolerances in the market place.

Q-Lab accreditation is awarded by Kodak to selected laboratories that attain specified and stringent standards of quality. All Q-Labs undergo a 90-day probationary period, which results in consistent colour, density, contrast, and cleanliness.

So from Rochester to Mumbai, you can make the most of consistent Q-labs.

Visual Marketing Center

Kodak India Limited at India Sign Expo announced the launch of an exclusive new concept - Kodak Visual Marketing Centers (VMC), aimed at setting high standards in digital display graphics.

Large format digital prints are gaining an increasing presence in exhibitions, shopping malls, theatres and cinema halls, bus stops and bus bodies, kiosks, airports and railway platforms, art reproductions, directional signage and more. This opens vast opportunities for marketing promotions, launches and advertising for special occasions and events. This is where Kodak India steps in by providing standardised print quality across various applications through Visual Marketing Centers.

The Visual Marketing Centers will give print service providers, the opportunity to become a Kodak Visual Marketing Center franchisee. The unique certification will ensure an assured supply of Kodak inks and media, set according to world standards. These centers will use Kodak large format printers and Kodak-certified Raster Imaging Processing Software (RIP).

To add value to this program, Kodak will also conduct a special Kodak training program, which will give franchise managers the necessary expertise to give their customers the best results with minimum waste. The training program will be followed up by regular quarterly audits to ensure conformance to set standards.

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